This micro site would act as a promotional tool for Adidas to market their brand as a lifestyle. These athletes are used to depict various shoes and products Adidas carries. The iTunes player would contain music each specific athlete listens to to while working out, practicing, or getting pumped up for a game. The user would also have the ability to purchase the shoes highlighted on each page within the shopping cart drop down menu. An all in one promotion and way to boost sales.